Dear friend,

My name is Michel Fortin. As a copywriter for the better part of 20 years, I was instrumental in selling hundreds of millions of dollars worth of products and services.

My copy has achieved huge response rates as high as 46%. Some of my clients are highly respected marketers, even top copywriters whose reputations would shrivel if their followers ever discovered someone else wrote their copy.

For example, I wrote copy for:

• John Reese
• Yanik Silver
• Frank Kern
• Stephen Pierce
• Jay Abraham
• Corey Rudl
• Terry Dean
• Ted Ciuba
• Simon Grabowski
• Ryan Deiss
• Armand Morin

• Shawn Casey
• Michael Kimble
• Ryan Deiss
• David Garfinkel
• Kirt Christensen
• Jason Potash
• Dr. Neil Shearing
• Nitro Marketing
• Mark Joyner
• Miguel Alvarez
• Bill Hammond

... And so many more!

As the secret weapon to many million-dollar marketers and copywriters, I've written copy that raked in massive sales for only a handful of people who could afford my outrageous fees... Until now, that is.

See, I decided to put together a private members website to show you, step by step, inside secrets, tested conversion strategies and confidential tricks of the trade I use to transform ordinary offers into raging cash machines.

With the release of these incredible "spy" videos (over 60 hours worth and growing), you can take your copywriting skills from wherever you are right now to cranking out killer copy that sells in a stunningly short time.

You know that, with just the right adjustments here and there, you could transform more curious "tire-kickers" into serious cash-paying customers faster than ever before.

That's why I don't teach using recycled generalizations or boring textbook theory. Instead, I use...

... Hardcore, Real-World Examples Using The Actual Copy From My Clients.

These are not comprised of fictitious businesses or a bunch of textbook cases. As a member, you gain access to a ton of real-world critiques I give real clients and members.

Each month, I deconstruct, rip apart, and supercharge a salesletter, website, direct mail piece, email campaign, or other type of direct response copy. Sometimes, you actually see me rewrite it from scratch — literally from tip to toe.

You discover what's right about the copy, what can be much stronger, precisely what changes to make, as well as the reasons behind each recommendation.

Instead of boring generalizations everyone and their neighbor has heard of before that leaves you scratching your head trying to figure out what works and what doesn't (or why it works in the first place)...

... I take an actual sales or marketing piece each month, and go through it with a "fine tooth comb" giving you detailed instructions that can literally save you thousands of dollars and hundreds of hours.

But that's not all.

I take this logic and extend it a powerful step further. I record my consultations on my computer desktop, "live" on screencam video, so you get to:

1. See what I see,
2. Hear what I say and
3. Watch what I write.

It's as if you're there, sitting right beside me looking over my shoulders, "spying" on me as I show you how I inject life into the copy — as I do it!

It's truly a high-profit copywriting clinic every month, where you get a chance to "crawl inside the mind" of a successful copywriter to understand and extract the secrets of how he cranks out hard-hitting copy that sells like crazy.

You not only get tips, ideas and inside secrets, but also glean straightforward, often brutally honest advice you can take to the bank almost from day one.

I pull no punches. I don't pussy-foot or sugarcoat.

You watch, listen and discover, step by step, exactly what to do to make your copy pull MAXIMUM response from your copy and produce the kind of sales and profits you've always dreamed of. Then sit back and watch your response — and your profits — shoot right off the charts!

How To Double, Triple And Even
Quadruple Your Conversion Rate...

I not only dissect these sales pieces and recommend actionable steps to improve their firepower, but also pull from thousands of split-test results I've done and become privy to, over the years, through testing, tracking and tweaking (either done by myself or by my clients).

Now's your chance to finally use my expensive and extensive experience to your advantage, saving you loads of time, money and costly mistakes!

Admittedly, I know this may be a little intimidating for you. But before I go any further, let me ask you something...

• Imagine for a moment what it would be worth to have a high-priced copywriter, who normally charges $15,000 per salesletter, personally give you dozens of real-life strategies, ideas and tips you can apply right away to produce maximum response with all your marketing...

• Imagine how powerful it would be to take real copy from real people (often paying clients), and having it ramped up for maximum profits before your eyes — with NO textbook theory, NO second-hand examples, NO recycled garbage, and NO outdated case studies...

• Imagine what it would be like to become privy to shortcut secrets, tested conversion strategies, and breakthrough techniques in every critique (without the need to learn this yourself), and have them all right at your fingertips whenever you need them!

Strategies like...

• Powerful new headlines...
• Blockbuster openings...
• Collar-grabbing hooks...
• Proven response triggers...
• Irresistible "can't-say-no" offers...
• Mind-blowing split-test results...
• Breakthroughs no one else knows about...
• Unique copy angles and strategies...
• Proven spilt-testing opportunities...
• New or hidden profit centers...
• Killer closing techniques that seal the deal...

... And much more!

Here's a sampling of the many persuasion tactics I weave into my copy, and into the critiques you watch:

• The one specific color tests have shown to boost readership by 27% and response by a whopping 72%!

• 5 magnetic "grabbers" that stop readers from scanning, and catapult your response by 83% — no, it doesn't involve the use of graphics or pictures!

• The cliffhanger technique that pulls readers into and keeps them glued to your copy until they buy.

• The simple rephrasing of your pitch in a such a way that subconsciously compels people to buy!

• The removal of an oft-used tactic most people traditionally employ, which can explode your sales by up to 65%! (You're likely guilty of this right now.)

• The salesletter "opener" (or "lead") that cranks up your conversion by a massive 44% or more.

• 4 simple formatting tricks that can balloon your sales or signups from 13% to as high as 340%!

• The use of the powerful "nested loop" to keep readers hanging onto every word, and to drive home key points that influence sales exponentially.

• The 3 bullet techniques that inflate your response rate in record speed, and add more cash profits to your bottom line than any other copywriting tactic. (Want a clue? I'm using one of them right now!)

• The best location for pictures and the best layout to create "eye gravity" and boost sales by 120%.

• The certain phraseologies that can skyrocket your sales by over 31%! (Want a hint? It starts by avoiding the word "order." But there's more...)

And much, much more.

With these kinds of tips for packing maximum selling power into all your copy, do you think you could kick your sales up a few notches? You bet you could! You could easily double, triple, quadruple, even quintuple your sales and profits. (In fact, many members have done so already.)

That's why I'm completely confident this site is the best investment you're ever going to make in your business.

In fact, I'm so confident The Copy Doctor subscription is the most potent weapon in your marketing arsenal, and that you will come back to it again and again, that I fully guarantee your complete satisfaction. I'll give you all the details of my risk-free guarantee in just a few minutes.

Here's a Very Good Reason Why You
Should Keep Your Membership Active.

Here's how it works.

Enroll in The Copy Doctor today. Your membership is good for a full year, so you have unrestricted access for a whole 12 months. You gain unrestricted and unlimited access to all the videos and the entire membership area. You can login anytime you want. Even if it's 3:00 AM!

It doesn't matter. For as long as your membership remains active, you can login whenever it's most convenient for you, and go through the videos at your own pace.

On top of the many articles, resources, tips, ideas and breakthroughs added all the time to the private website, critiques are published every month or so.

At the end of your full-year membership, your credit card will be automatically billed upon renewal (online checking is also possible), good for another 12 months. That way, you don't have to worry about your membership running out.

There's no long term contract and no obligation to stay. If you do choose to cancel, renewals will stop immediately and your credit card won't be charged. It's as simple as that. No harm done, no hard feelings and no questions asked.

Considering what you'd have to pay to hire me (or anyone of my caliber and track record), this website is easily worth at least $1,000. (My standard critique consultations are $1,000-$3,000 per salesletter, anyway.)

You walk away with a minimum of one powerful critique each month (right now I'm posting 2-3 a month), which you can easily follow, model and duplicate.

Remember, these critiques are not quick, "at-a-glance" overviews. They're in-depth, intense, and meticulously detailed. In fact, each critique can last up to 6 hours! (Most are about 2-3 hours long.) So there's a lot of material to go through... over 60 mind-blowing hours in all!

But there's even more still.

But before I describe all the nooks and crannies to which you gain access as a member, watching the videos alone is well worth the price of admission many times over. There are hundreds of video clips waiting for you.

 Just One Tip From a Single Video
Can Generate Huge Increases.

Nothing is left to chance.

Everything is described, step by step. Every strategy, technique, tip and inside secret I use to create winning campaigns is carefully laid out in comprehensive detail.

Bottom line, you get to actually see real marketing pieces (most by actual, paying clients) transformed right before your eyes. You never have to fumble to figure out how to implement the powerful copywriting strategies.

I don't make my living teaching others about copywriting. I'm a copywriter. I write copy every day (and not just talking about it!). This is what I do, day in and day out.

I'm not some fly-by-night success, either. I've written copy for close to two decades. I've created massive winners that raked in millions. (And yes, I've written downright duds, too.)

So I've paid my dues.

Granted, while I've proven my ability to create powerful copy, I also use several tools and special resources — along with a few "trade secrets" and little-known tricks — to help me kick my copy into high gear.

That's why I let members get access to these too, and not just critiques: including articles, resources, tools, books, helpful websites and powerful tips.

For example, with your membership you gain access to my million-dollar "Rolodex" resource directory. This is my personal list, which includes the websites I visit, the books I read, the sources I refer to, the software I use, and the tools I use everyday to help me crank out profit-pulling copy!

But if you want me to be more specific...

... Here's a Partial List of What
You Get When You Subscribe:

With a one-year, unrestricted access to the The Copy Doctor's private membership website, you get:

• Over 60 hours of video (updated each month!), with hundreds of video clips where you watch me tear apart and rewire lifeless, unproductive salesletters...

• Tons of tips, ideas, articles, and news, exclusive to members, to accelerate your copywriting and your sales potential into maximum hyperdrive...

• Answers to your most pressing questions where you have the ability to comment on each critique, article, tip, or video in the website, or ask questions where I and other members can also respond...

• Ability to share with other members, where you network with them and share in your own split-test results, breakthroughs and copywriting strategies...

• Interviews with master copywriters, including Brian Keith Voiles, David Garfinkel, John Reese, Craig Perrine, Yanik Silver, and many others...

• Burgeoning bank of breakthrough, shortcut secrets, and split-test results from both me and other top marketers, clients, and even members...

• "Flash" version of my 3-hour seminar on DVD, How To Write Profit-Pulling Copy In 3 Simple Steps, selling for $297.00 (free for members!)...

• Members-only coaching calls, including public and private teleseminars, webinars, and interviews with other top copywriters and marketers...

• Copy of my Thesaurus software, PowerWords Generator, where you can scan your copy to find and replace dull, lifeless words with more powerful, visual ones (this tool is selling for $97 but it's yours free!)...

And a lot more. Those are the kinds of high-powered, cutting-edge advantages you can expect to find in the The Copy Doctor private membership website.

In fact, there's much more than I have room to go into, here. (Over 1,000 pages if you printed everything out!) But to give you a glimpse, here's a quick video to show you...

Here's a Brief 5-Minute Video "Tour"
Of The Copy Doctor Members Website

Here's the exact, same video clip pulled from the private website that gives new members a brief tour of the site. You see how to navigate the site, as well as sections that are available, the resources you can download, the categories and areas you can access, and more.

Click the button below to start watching...

This is just a sampling of what's waiting for you. There's a whole lot more, from red-hot tips not revealed elsewhere, to exclusive breakthrough conversion secrets. Ready to dive in? Click here to claim your subscription now.

I'm totally confident that your Copy Doctor one-year membership is going to be THE number one go-to source for squeezing every cent of profit possible out of every marketing piece you create. In fact...

... Here's How to Get On The Fast-Track
to Increased Response, Sales and Profits!

The regular price for a full-year membership is $1,164, which comes out to $97 a month. (Hundreds of members are paying exactly that. And it's a steal, even at that price!)

But for a limited time, I'm making you a very special offer I'm positive you can't refuse. Right now, your low investment for my one-of-a-kind private membership website is just $497 for a full, 12-month subscription. That comes out to about $40 a month — less than a cup of coffee a day!

Consider the fact that a measly $497 for 12 months is peanuts — less than a fraction of the average typical paid critique! (Remember, I normally charge up to $3,000.00 for copy makeovers, and $15,000 for copywriting.)

I think you agree that this is one of the best bargains going. Most membership sites charge 3 to 5 times as much. (I've seen some for $1,000 to $5,000 a year!)

But here's something more important.

What you really need to consider is what you're getting for your money, because it's more than just a membership.

Not only do you get at least 10 times your money back in hardcore value, but also, and let's face it: Plain, "what-to-do" advice alone just won't get the job done. (I mean, if it did, you'd already be a millionaire, right?)

You need specific, step-by-step details that leave no questions in your mind, so you know precisely what to do immediately to crank out cash-creating copy, and turn up your leads, signups, sales and profits right now.

You get all of these invaluable tools and components of success for a paltry $497. I do mean "paltry" compared to the immense value you pull from your subscription! (I urge you to enroll today before the price goes back to the $1,164 fee.) Click here to lock in your membership now.

Renewals are automatic, too. Your membership is good for a full year, and your credit card or online checking will be billed every year. There's no need to do anything.

But remember, you can cancel anytime, too. You're not tied to any long-term contract and there's no fine print. If you only want to try it for one year and then stop, that's fine as well. And if you cancel, renewals will cease immediately.

Now, if you're still skeptical, remember that...

Your Membership Is Backed By...

Still Undecided? Enroll Today And Get
The Following Bonuses At No Extra Cost...

When you subscribe to The Copy Doctor and gain access to the private membership site, the benefits start before you even watch your first video critique.

That's because you instantly get download instructions for the following bonuses when you log in — these gifts are worth more than 3 times the price of your membership!

Bonus #1: Thousands of Free, Ready-To-Use Tools, Checklists, Forms, And Templates

Remember when I said that I use tools, software and resources to help crank up my copy's selling power? As a member of The Copy Doctor, you also get access to those very resources I use and recommend!

Here's what's included in my "Medicine Bag"...

• Tool #1: 33 tools and websites I or my clients use in my Million-Dollar Rolodex® "Prescription Pad"...

• Tool #3: 5 in-depth questionnaires I use for researching copy, structuring sales copy, and crafting offers, including my popular formulas and more...

• Tool #4: 7 templates and checklists (e.g., benefit prioritization, split-test tracker, objection handling, USP creation, elements of proof, etc)...

• Tool #5: 12 pre-designed salesletter templates you can "plug and go," including layouts, scripts, fonts, and colors designed for maximum conversion...

• Tool #6: 7,500 graphic grabbers you can copy and paste to boost response, 100% royalty-free...

• Tool #7: 4,700 images, with stock photos to boost your copy's attraction factor, also all royalty-free...

• Tool #8: 700 scripts you can add to any webpage to add interactivity, personalization, countdowns, form submissions, and more — all royalty-free, too...

• Tool #9: Just ADDED! A few "mystery" bonuses including software that are added from time to time and worth a mint (some are exclusive!).

Now, there's no retail value on these bonuses since many of them are not sold anywhere at any price. And some of them are not even available at all, anywhere! Only Copy Doctor members get exclusive access.

But if I were to put a total estimated value, I'd say this bonus would be worth at least $5,000. And that's conservative! (For example, the checklists alone are the same ones I personally use to write $15,000 salesletters!)

Bonus #2: "Increase Your Profits by 20% in 20 Minutes!" by Top Copywriter Bob Serling

My friend and well-known copywriter Bob Serling shows you four separate yet powerful ways to increase sales by a minimum of 20% with just 20 minutes of effort — or less!

Each technique is simple, inexpensive and laid out in detail, along with actual case studies of how Bob's clients applied them to their businesses to realize increases of 20% to as high as 170% with just a few minutes.

This special report is an estimated $20.00 value, but it's yours free with your new membership.

Bonus #3: "Is the Internet Killing Your Business?" by Joe Vitale And Dan Janal

Now that the web has become a way of life for many people, the blush is off the rose. Many types of businesses have actually suffered and declined due to their reliance on Internet marketing. Are you falling in the same trap?

In this eye-opening report, top copywriters Bob Serling, Dan Janal and Joe Vitale closely examine this critical issue. See what's working to market better online, what could be seriously damaging your business, and a few steps you can take to immediately prevent serious errors threatening you!

This special report is a nice $29.00 value. But again, it's yours absolutely free with your new membership.

Bonus #4: 2-Hour Audio Grilling Session As Michel Fortin Explains How To Write Web Copy

Ray McNally and Len Thurmond grilled me "live" during a teleseminar, where I gave an exclusive, in-depth interview on writing web copy. I even surprised myself, because frankly, it's the most detailed, eye-opening interview I've ever given to date on the subject. In it, I discuss...

• How to write a KILLER headline. For sure, the most important part of any copy is definitely the headline. On this call, I put to rest, once and for all, how you can write your own power-pulling headlines anytime.

• Using testimonials and how to get them. Obviously, you need compelling testimonials in your copy. That's a given. But the wrong type can hurt you more than it can help! So I reveal confidential inside tips on gathering the most powerful testimonials.

• How to use "Johnson Boxes." Discover what a Johnson Box is, and how to use them in your copy to exponentially multiply your sales — or as Ray McNally once said, "like rabbits on Viagra!"

• How to effectively use guarantees. Guarantees are a huge debate. Should you include them? If so, for how long? I've done extensive research on the use and effectiveness of guarantees. I revealed my findings and share exactly how to use a guarantee.

And much, much more.

This call is goes on for almost 3 full hours! And there's no "frolicking around." It's wall-to-wall content, from the moment you start listening to the last minute of the call.

This product used to be sold separately for $47.00 (it's no longer available!). But join today and you get access to the full, 100% uncensored, unedited interview absolutely free (it's a total of 5 files in MP3 format).

Bonus #5: 6-Hour Uncensored Interview With John Carlton And The Late Gary Halbert

My mentors Gary Halbert and John Carlton are not only friends who I deeply respect and admire tremendously, but they're also incredibly well-known among copywriting and marketing circles. These guys have written highly profitable copy that produced millions of dollars. Several times.

Each one gave me several hours of their time during very limited teleseminars, where over 1,000 callers were glued to their telephone handsets, listening to us answer questions from the audience, rap about copywriting and talk tried-and-true copywriting strategies. In it, we discuss...

• Long copy? Or short copy? This is THE single, greatest debate in copywriting of all time since the invention of the Guttenberg printing press. Hear Gary Halbert finally lay to rest this controversial topic once and for all. (It's actually quite surprising!)

• What to start writing first. Many people asked, and Gary Halbert exposes for the first time, how he starts cranking out copy with this one tip, which is worth an absolute mint! Find out where to start writing your own copy that sells. (And no, it's not the headline!)

• "Hooks" that grab readers by the eyeballs. John Carlton unveils his most powerful advice on how to magnetize readers and "hook" them into your copy like flies to a flypaper. (Hint: It has everything to do with your unique selling position, but with a "twist.")

• How to uncover their "passionate sweet spot." Writing copy that sells requires a bit of detective work. Your readers need to be honed in like a laser-guided missile that pushes their hot buttons and fires up their hormones. John Carlton exposes how he does it.

And much, much more.

These calls run over 6 hours in all! There are 4 hours with the late, great Gary Halbert, known as the best copywriter in the world, and 2 hours with John Carlton. And the transcripts are also available, too, if you prefer to read. Here's what one of many happy listeners have said about the first call:

"Michel, I'm finishing up listening to the calls. They were freakin' PHENOMENAL! I gained so many tips and secrets... I'm at a loss for words. They were amazing! For example, the information your shared on creating hooks, stalking your computer and breaking writer's block was just priceless! (Oh, by the way, you wanted to know if I wanted another call? Oh God, YES!!!)"

— John Thomas

Warning! These calls include strong language that may be offensive to some people. All 6 hours are uncensored. They can easily be sold as a separate product for $997.00. But as a member, you get access to all 6 hours for free.

Take Control of How Profitable Your
Business Can Be — Starting Today!

Now that I've shown you this no-risk way to boost the response of every marketing piece, every sales piece and every ad you use in your business... and pull more profit with all your marketing... the next move is up to YOU.

Seriously, if you've read this far, you know that you have a strong interest in making your sales copy produce the kind of results you really deserve. All what's left right now is to take the first step to do it. If you want to...

• Stop gambling on how well your business will do by turning low response into record-breaking profits...

• Take control of how much more profitable and pleasurable your business can really be...

• And stop pulling your hair out from frustratingly low sales, second-guessing every tweak you make...

... Then, you owe it to yourself to take full advantage of this limited, risk-free offer right now before it's too late. Every moment that passes by may be another lost sale.

In today's uncertain economy, plain "how to," what-to-do advice alone just won't cut it. You need more. You need a potent combination of powerful advice, proven strategies, and specific, step-by-step examples.

That way, you can get your business or website on a fast track to stronger response, increased sales, and a lot more profits as quickly as possible.

The Copy Doctor is the only private website — perhaps the only source! — with this kind of comprehensive information on the Internet. You won't find anything like it elsewhere. Not in any ebook, website or course.

So go ahead and signup right away. Won't you?

See you on the other side,

Michel Fortin,
Editor/Publisher
The Copy Doctor™

PS:	Still skeptical? I completely understand. You probably don't know me, and you're not sure if this is what you're looking for. But since you've read this far, I know you're somewhat interested in boosting your copy's firepower. So let me throw in something extra to sweeten the deal... Claim your membership today and I'll throw in a digital copy of my hardbound, 280-page book, "Power Positioning," currently selling for $47.00! Grab yours now, and it's yours free.
PPS:	Even if you cancel and ask for a refund within 30 days, all the downloadable bonuses are yours to keep for your trouble. It's my way of saying "thanks for giving it a try." So, even if I refund your $497, you get to keep $600 worth in bonuses. Click to activate your subscription now.
PPPS:	Want a sample? Well, you're in for a treat. It's your chance to "peek inside my mind" with this free 2.5+ hour video critique consultation. If you like this sample, I'm sure you'll love the rest — over 60 hours worth of video! Just enter your email below and click the button. A confirmation email will be sent to you within seconds. If you didn't get it, check your junk folder just in case...

"Response Up 1,200%!"

"Michel, what an excellent job on this revised copy. With the older version, I was getting a signup about every hour or so, even a little longer. But now, however, I'm getting one every 3 to 5 minutes!"

— Steven Scott
DebtToFreedom.com

"Serious Complaint About Copy Doctor"

"Michel, I'm having serious problems with the material that we, your subscribers, receive. One really expects certain things when paying a subscription fee, and to be blunt, we are not getting it!

"We are actually receiving SO much more than what one could expect. To see the amount and quality of what you offer really makes me a real happy camper. Your video critiques are so jam packed with hard-selling gems and advertising magic that I have yet to watch to more than 1-2 hours on any of them before my hands begin to itch and I have to start changing things on sites I own.

"So, I would like to say, from the bottom of my non-selling writer's heart, thank you Michel for what MUST be the site that wins the year's Internet Grammy award!"

— Kenth Nasstrom
kndata.com.com

"I'll Make A Much Better Income!"

"Michel, all I can say is... WOW! I was definitely not expecting the kind of in-depth critique on the copy. I expected a good one (I saw others you did). But you showed a depth of understanding of what I was trying to do that is just astonishing.

"I will be incorporating ALL your suggestions and sending this piece out again, and using a modified version of it for another market that I'm tackling. By using your suggestions, I will land those contracts that I want and make a much better income from my business. Thank you again, I can't say that enough. You have challenged me and I appreciate that."

— Dianne M. Daniels
ImageAndColor.com

"Taken Pages Upon Pages Of Notes!"

"Michel, your copy critique is fantastic. I've (gone through it) about a dozen times now, and taken pages upon pages of notes. Now I'm in the process of implementing all your recommendations!"

— Brad Walker
TheStretchingHandbook.com

"Packed With The Best Copywriting Tips!"

"All I can say is, the last copy critique is fantastic. Bar none, your reviews are always packed with some of the best copywriting tips and tricks. Plus, the videos take it to a whole different level.

"It seems like the difference between a 3D movie and a flat 2D drawing. We are able to look through your eyes, and see step by step what logic you actually use to refine the sales copy, and turn it from a hohum sales piece to a cash-pulling masterpiece!"

— Larry Ott

 

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